Syria faces the worst migration crisis with lesser media representation. Kashmir faces worst state-terrorism with no popular attention of international media. Organized Rohingya genocide by Burmese Government is not the major concern of media which runs on issues and events. In comparison, death of Whites in Gays club seize the marathon coverage of media. Why is media so conservative and stereotyped in highlighting issues, it is worth-asking question.Why does media play double standard role in down-playing some incident or event. Why does it magnifies an issue to such an extent that it over-shadows many important aspects?
Firstly, global commercial media system is dominated by a small number of super-powerful mostly american based transnational media corporations.
Secondly, many interest groups manipulate the media for their own interests because they contribute in giving revenue to media in terms of advertising.
Thirdly, many of the large media corporations in all over the world and in Pakistan have the vertical integration. It means that they have their separate business along side media monopoly۔ They can go to any extreme to project and promote their business even its consequences are harmful. We are not likely to read deep criticism about economic, political or other policies that goes against the interests of the company owned by media conglomerate. We will hardly hear any criticism on heavily priced private education in Pakistan because it is against the interests of few media giants who own media institutions. You can hardly listen the core hygienic issues being discussed behind acute rise of heart problem and cancer because such discussions are not of worth-benefiting to media owners who have their own business or rely on industrial giants to supply advertising revenue.
Fourthly, in Pakistan and all over the world, military establishment filters the media to pursue improved institutional image by waging powerful media propaganda. Military propaganda is a common theme stereotyped in the developing nations that are undergoing some sort of conflict such as civil wars and border dispute.
Fifthly, media has become more a commercial and business entity. Media-industy complex avoids any debate that can question the industrial growth of relative company. Media is always trying to reserve business community’s rights on all grounds and at every cost and this attitude is not media’s own attitude. It is some kind of business attitude. In fact it is approach of those who don’t care about truth rather what they care about is their business gains.
How did western media projected the gulf war of 1991 and how media portrayed war on terror in Iraq in 2003 leaves the question that how far media can go to be led by nose by powerful interest groups to manipulate the public opinion.
Most hysterical media display was the destruction of a statue of Saddam Hussein on live global television provided pricely images desired by pentagon and bush administration. Closer analysis of this spectacle revealed that rather than mass rage against the Saddam Hussein, there were few assaulting the Saddam Hussein’s statue. Sound analysis of this spectacle revealed that there was small crowd around the statue and mostly the square was empty. Those assaulting the statue were mainly the members of the US- supported Iraqi national congress.
Closing the discourse, true independent media is distant dream in capitalistic world.